AdvanceSRM's Naked Truth

Not just a clinic that provides soft tissue therapy, AdvanceSRM is also a place where clients are continually being shown the best way to support their well-being through self-care strategies, remedial exercises, stretches, latest research and news from the world of massage.



  • Author: John-Wayne Hughes
    Published: 28th November 2017
    Categories: Blog, Clinical massage, Sports therapy, Physiotherapy, Stretches, Clinical advice
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    Taking Control with AdvanceSRM Roll Master Therapy

    Author: John-Wayne Hughes
    Published: 28th November 2017
    Categories: Blog, Clinical massage, Sports therapy, Physiotherapy, Stretches, Clinical advice
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    'Tell me and I forget. Show me and I remember. Involve me and I understand'
    Chinese Proverb

    AdvanceSRM Roll Master Therapy

    New-in-2018-Roll-Master-Therapy-Introduction-ad-pic

    Starting in 2018, 'AdvanceSRM Roll Master Therapy' will bring to the world of physical therapy an innovative methodology that once learnt will empower clients with the ability to avoid, overcome or manage the menagerie of conditions, aches and pains that are commonly associated with an active life-style, sedentary living, ageing, surgery or illness. 

    'AdvanceSRM Roll Master Therapy' will give those attending the course the skills to feel, navigate and understand the 3-dimensional network of fascia that governs stability, strain, tension, fixation, resilience, function and posture of your body. It teaches an appreciation for the interconnected system of soft tissues and encourages all learners to understand how to intuitively search for and identify the route cause of a problem that is having a negative impact on your well-being. Correct use of traditional tools such as foam rollers and massage balls will be taught, along with newer techniques such as flossing bands. By learning how to use these self massage aids effectively, course attendees will be able manage their daily aches and pains independently.

    The course will cover the following modules

    Module 1 - Roll Your Way to a Healthier Life - Massage, self-massage and a happier you 

    Module 2 - Know Yourself Better - Need to Know Anatomy and Essential Landmarks

    Module 3 - The Secrets to Success - The 6 Key AdvanceSRM Roll Master Techniques  

    Module 4 -  Back to Health 

    Module 5 - Front and Centre 

    Module 6 - Take it Laterally 

    Module 7 - Spiral Spirit  

    Module 8 - Fully Armed 

    Module 9 - Must Massage Muscles - The Best of the Rest! 

    Module 10 - Game Changer - Top Areas to Roll for a Specific Sport 

    Module 11 - Future Proof - Top 5 Areas to Roll for Specific Complaints    

    Everyone who attends the Workshop or FULL private course will be given:

    • Workshop Reference Manual (given out prior to start of course).
    • Workshop Powerpoint & Supporting Documents
    • Access to a Private Facebook Group for Ongoing Support
    • AdvanceSRM Roll Master Therapy Bag containing all the equipment covered in the course

    Click on the Button Below to Get a Sneaky Peek at the Free Reference Manual.

    Sneaky Peak!

    Want to know more about why this new service is essential for pushing back fraility? Then checkout the full details below.


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  • Author: John-Wayne Hughes
    Published: 12th July 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    AdvanceSRM Is Making A Massive Difference Beyond Clinic Walls!

    Author: John-Wayne Hughes
    Published: 12th July 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    Over £5000 pounds raised and counting......

    Image-of-one-thousand-pound-cheque-being-presented-to-PSPA

    From the moment I embarked on a career in the amazing world of soft tissue and remedial massage therapy, I've wanted to build AdvanceSRM into something that would have a positive impact on the lives of others, which was not limited to the four walls of the clinic. With this in mind I decided to take an ethical approach to building my business and within the first few months of trading I managed to help raise over £250 for charity. My story was covered by a few local newspapers including The News, The Clanfield Post and About My Area. In the latter publicaiton, Corporate fundraiser and Communications Manager, Claire Mayne from Langstone Technology Park provided a humbling statement to the reporter where she said "John's support for the Wear It Pink event at Langstone helped us smash our target and raise over £450. Feedback from the day was so positive that we decided to offer John the opportunity of a regular onsite clinic. People lead extremely busy lives, so having a workplace therapist is a real to boost to employee wellbeing; and gives occupational health an additional service when discussing absence management and return to work plans with business leaders."


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  • Author: John-Wayne Hughes
    Published: 4th May 2017
    Categories: Blog, Clinical massage, Sports therapy, Physiotherapy, Stretches, Clinical advice, Remedial exercises
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    Clanfield Challenge 2017 - How the Benefits of Pre and Post Event Massage Makes an Incredible Difference!

    Author: John-Wayne Hughes
    Published: 4th May 2017
    Categories: Blog, Clinical massage, Sports therapy, Physiotherapy, Stretches, Clinical advice, Remedial exercises
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    Digital image of the woman stretching with book your event massage today

    Why the Benefits of Pre and Post Event Massage Makes an Incredible Difference Performance & Recovery!


    2017 has seen a number of AdvanceSRM clients overcome some serious injuries, operations and pain to finish some of UK's most challenging events, including the Brighton and London Marathons. For anyone that has completed such an incredible feat they will likely have experiened strong feelings of euphoria, exhilaration, exhaustion and most definitley some degree of muscular pain. It would be great if this particular aspect could be avoided completely however muscular pain is a given for anyone that undertakes such an experience

    See below for full article and the video!


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  • Author: John-Wayne Hughes
    Published: 16th March 2017
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    Lower back pain - What your PT fails to demonstrate when they tell you to roll on a tennis ball. Get this right & the benefits can be long lasting.

    Author: John-Wayne Hughes
    Published: 16th March 2017
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    Image of sacroiliac joint with 'my back is killing me. A sacroiliac joint injury sucks.' written on the image.

    Lower back pain caused by sacroiliac joint dysfunction can strike anyone and does not discriminate.

    Sacroiliac joint pain is experienced by upto 25% of all individuals that go to their doctors for help with pain in the lower back. . . . . . . . . . .Why should you be concerned? 

    See below for full article and the video!


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  • Author: John-Wayne Hughes
    Published: 20th October 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    Are your 'SHINS' also up for a C25K Challenge?

    Author: John-Wayne Hughes
    Published: 20th October 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    image-of-shin-splint-pain

    Are your 'SHINS' also up for a C25K Challenge?  

    Too many people undertake a couch to 5K ( C25K) programme and within weeks find that they are in pieces and the likely reason for them giving up on such a brilliant way to get fit is because, like many things in life such a programme isn't a perfect fit and might be too aggressive for them.

    This does not mean they should give up, what this actually means is that many people need to go through a period of toughening-up of the soft-tissues before being able to run discomfort free. Especially, if the couch is the only exercise the legs have seen in recent years. 

    Check out the full blog!


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  • Author: John-Wayne Hughes
    Published: 20th October 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    Are your feet ready achieve great things at the 'THE CLANFIELD CHALLENGE' on 14th May, 2017?

    Author: John-Wayne Hughes
    Published: 20th October 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    The Clanfield Challenge Logo

    Advance Soft Tissue & Remedial Massage (AdvanceSRM) is proud to be working with Clanfield Online, Clanfield Joggers, Serenity Digital to bring an even bigger and better 'Clanfield Challenge'. If you are looking for something different to do with yourself this Spring, why not give your body and mind a unique gift by taking part in this year's Challenge. If you are up for it then AdvanceSRM will be on hand to help you prepare and in doing so would like you to ask yourself - 

    Are your feet able to step up to the CHALLENGE? 


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  • Author: John-Wayne Hughes
    Published: 20th October 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    You Need To Be Stretching! Here I Explain Why.

    Author: John-Wayne Hughes
    Published: 20th October 2016
    Categories: Blog, Clinical massage, Physiotherapy, Stretches, Clinical advice
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    Neither of these guys represent the type of stretching I'm talking about.

    Image of Mr Fantastic Superhero

    Image of Superhero Mrs Marvel

    THIS TYPE OF STRETCHING HOWEVER, IS MORE LIKE IT WHEN IT COMES TO US MERE MORTALS. IN THIS BLOG I WANT TO EXPLAIN WHY STATIC STRETCHING COULD HELP YOU WITH LONG TERM INJURY PREVENTION.

    Examples of Static Stretches


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